Privacy Policy

Privacy Policy

1) Introduction and contact details of the responsible party

1.1 Thank you for visiting our website and for your interest in our company. Below, we inform you about how we handle your personal data when you use our website. Personal data is any data that can be used to identify you personally.

1.2 The controller responsible for data processing on this website within the meaning of the General Data Protection Regulation (GDPR) is Schwarz E-Commerce, Voßstraße 29, 30161 Hannover, Germany, Tel.: +49 178 2357926, E-Mail: info@valueshield.de. The controller for the processing of personal data is the natural or legal person who, alone or jointly with others, decides on the purposes and means of processing personal data.

2) Data collection when visiting our website

2.1 If you use our website for informational purposes only, without registering or otherwise submitting information, we only collect the data that your browser transmits to our server (so-called "server log files"). This data is technically necessary to display our website to you. This includes:

  • Visited website
  • Date and time of access
  • Amount of data sent (bytes)
  • Source/referrer from which you accessed this page
  • Browser used
  • Operating system used
  • IP address (anonymized if necessary)

The processing is carried out in accordance with Article 6(1)(f) GDPR on the basis of our legitimate interest in the stability and functionality of our website. The data will not be disclosed or used for any other purpose unless there are concrete indications of unlawful use.

2.2 This website uses SSL/TLS encryption for security reasons and to protect the transmission of confidential content. You can recognize an encrypted connection by "https://" and the padlock symbol in the browser bar.

3) Cookies

Our website uses cookies to provide certain functions and make your visit more enjoyable. Cookies are small text files that are stored on your device. Some cookies are deleted after you close your browser (so-called "session cookies"), while others remain stored for longer and allow us or our partners to recognize your browser on subsequent visits (so-called "persistent cookies"). You can find information about the storage duration in your browser's cookie settings.

If personal data is also processed through cookies, this is done in accordance with Art. 6 para. 1 lit. b GDPR for the performance of a contract, in accordance with Art. 6 para. 1 lit. a GDPR if consent has been given or in accordance with Art. 6 para. 1 lit. f GDPR on the basis of our legitimate interest in the optimal functionality of the website.

You can configure your browser to notify you when cookies are being set, allowing you to decide whether to accept them individually or to generally block cookies. Please note that blocking cookies may limit the functionality of our website.

4) Making contact

When you contact us (e.g., via contact form or email), we process your data to handle your inquiry and any follow-up questions. The legal basis for this is our legitimate interest in processing your inquiry pursuant to Art. 6 para. 1 lit. f GDPR. If your contact is for the purpose of concluding a contract, Art. 6 para. 1 lit. b GDPR also serves as the legal basis. The data will be deleted when it is clear from the circumstances that your inquiry has been fully processed and no statutory retention obligations apply.

5) Data processing when opening a customer account

Personal data is processed in accordance with Article 6(1)(b) GDPR to the extent that you provide it when opening a customer account. Please refer to the corresponding form for details of the data collected. You can request the deletion of your customer account at any time by contacting us at the address above. After account deletion, your data will be deleted unless statutory retention periods apply.

6) Data processing for order processing

6.1 To fulfill the contract and deliver the ordered goods, personal data will be transferred, where necessary, to the commissioned transport company and credit institutions (Art. 6 para. 1 lit. b GDPR). If we owe you updates for digital products, we will process your contact details for legally required communication purposes.

6.2 This website offers payment options via various payment service providers. Your data is processed by the respective provider solely for payment processing and only to the extent necessary for the performance of the contract.

7) Web analytics services

Our website uses Google (Universal) Analytics from Google Ireland Limited to analyze user behavior. Your IP address is shortened before being transmitted to Google to prevent direct identification. Data processing only takes place with your explicit consent in accordance with Art. 6 para. 1 lit. a GDPR.

8) Retargeting/remarketing and conversion tracking

8.1 We use Meta Pixel (Meta Platforms Ireland Limited) and Google Ads Remarketing on our website. These tools enable us to display targeted advertising that is based on your interest in our products and services. This processing only takes place if you have given your consent (Art. 6 para. 1 lit. a GDPR).

8.2 Google Ads conversion tracking and the tools "Pixelio" and "Google Signals" are used to analyze the conversion rate. This processing only takes place if you have given your consent (Art. 6 para. 1 lit. a GDPR).

9) Page functionalities

9.1 Our website uses providers such as YouTube and Wistia to display and play videos. Your IP address and possibly other data will be transmitted to these providers for the purpose of displaying the content.

10) Cookie consent tool

Our website uses a cookie consent tool to ensure that your consent for the use of cookies is obtained in compliance with data protection regulations. Technically necessary cookies are set to save your settings. This processing is based on our legitimate interest pursuant to Art. 6 para. 1 lit. f GDPR.

11) Rights of the data subject

According to the GDPR, you have the right to:

  • Information about your stored data (Art. 15 GDPR)
  • Correction of inaccurate data (Art. 16 GDPR)
  • Deletion of your data (Art. 17 GDPR)
  • Restriction of processing (Art. 18 GDPR)
  • Data portability (Art. 20 GDPR)
  • Withdrawal of consent (Art. 7 para. 3 GDPR)
  • Complaint to the competent supervisory authority (Art. 77 GDPR)

Right to object: You can object at any time to the processing of your data based on Article 6(1)(f) GDPR. In the case of direct marketing, we will cease processing immediately.

12) Duration of storage of personal data

The storage of your personal data depends on the respective processing purposes and statutory retention periods. Data is deleted when it is no longer required for the purpose of processing and there are no legal obligations to retain it.

As of August 13, 2025, 9:53 AM